SEO Is Still Important
Social Media might be dominating in regards to ad platforms and overall exposure but SEO is still important if you are a marketer or business owner. Just as social media is ever evolving, so is SEO, and the standards at which SEO is graded on, is continually getting tougher and tougher. As everything around us grows “smarter” the demand for Social Media, Web Applications, Websites, Smartphone Applications and even Smart TV Applications is growing at a rapid pace. More importantly, the need for them to be collectively easy to use, and provide the most up to date and accurate info is imperative. Gone are the days of throwing together a basic website with a handful of pages and expecting to yield good results in the search engines. If you want your website to have a strong organic ranking on the likes of Google, Bing and Yahoo, your website needs to meet quite a bit of very specific criteria, including but not limited to the load time of your website, mobile friendly aka “responsive”, visually appealing, and very content driven. Right now, if your website is not “responsive” you’re missing out on approximately 72 percent of all web traffic. This statistic is based on the fact that approximately 72 percent of all web traffic is now on mobile devices, more commonly referred to as a tablet or a smartphone. Secondly, the search engines want to provide results for the most recent and up to date info possible, so having a BLOG built within your website is a must. As aforementioned, “content” is very important, and by having a BLOG, you have the ability to create content based around your business, product, or industry as often as you choose. You can create BLOG’s about trending topics, which will lead to your content showing up in the organic search results in the search engines. The more BLOG entries you have, the bigger your audience will grow, and a larger audience means you gain more exposure, and more exposure leads to new clientele.
While SEO is still important, a business social media presence is evermore important. When you marry great content with a strong social following, your content has the potential to reach viral exposure. You can leverage that exposure to expand both your social presence as well as your website, to take your brand to the next level.
Managing your SEO, web content and social media can be a full time job all on it’s own and if you don’t know what you are doing, one of two things can happen. You will either spend countless, hours, days, weeks and even months trying to build everything on your own and see no results because you are not familiar enough with everything that needs to be done. Or you can trust a professional, with experience to manage all of these aspects of the business for you. By allowing a professional to manage this for you, you should begin to see an increase in the SEO results, growth in your business, brand awareness of your business, and increase the volume of sales and/or traffic for your business.
My Custom Leads offers services in all of these areas. Our goal is to help build your brand, generate leads, create sales, and have an overall positive image both online and socially. Make sure to check out our services or contact one of our team members for more info.
